When you can't pick up, we take the job.

TradeLine Assist is a virtual receptionist for UK tradespeople. It answers the calls you miss, asks the questions you'd ask, and emails you the details straight away so you ring back the right people first.

New enquiryUrgent
Caller
Mrs Patel
Phone
07700 900123
Address
Longlevens, Gloucester
Job
Boiler not firing, no heating or hot water
Call back
Before 5 pm today

Boiler stopped heating this morning and there's no hot water. Her elderly mother is at home. She says it's an emergency. Boiler is about 12 years old.

Call length 2 min 41 s. Full call in your portal.

Example summary. Names and numbers are made up.

Keep your own numberForward the calls you can't take. Customers still ring the number on your van.
Set up in about an hourWe write the greeting and questions with you, then test it together before it goes live.
Made for UK tradesStarting with plumbing and heating, with the questions and emergency rules the job needs.

How it works

You carry on working. When a call goes unanswered, your assistant picks up.

  1. You forward the calls you miss

    Set your phone to send unanswered or busy calls to your TradeLine Assist number. We help you set it up and check it works.

  2. Your assistant answers

    It says you're unavailable, introduces itself as your virtual assistant and asks to take the caller's details. It lets people finish speaking before it replies.

  3. It asks what you'd ask

    Name, number, address, what the job is, how urgent it is, access and the best time for you to call back. The questions are written for your trade.

  4. You get the job summary

    An email arrives straight after the call, with emergencies marked urgent at the top. Every call is also saved in your portal.

What it does

  • Answers in your business name and says you're unavailable
  • Asks about the job, the address, how urgent it is and when to call back
  • Marks emergencies as urgent so you see them first
  • Tells callers when a call is being recorded
  • Says it's an AI if the caller asks

What it doesn't do

  • Quote prices. Only you do that, and it tells the caller you'll cover it when you ring back
  • Book jobs into your diary yet. It takes details so you can call back in person
  • Pretend to be a person
  • Sell your callers' details or use them for marketing

Every call, in your portal

Log in to see who rang, what they wanted and what's still waiting for a call back.

  • Summaries and full transcripts for every call
  • Average call length and calls per day
  • The jobs and questions that come up most
  • Tick off call-backs and download your calls as a spreadsheet

Have a look round the demo portal (sample data, no login needed).

Your calls, last 7 daysExample data
14Calls
2:38Average call
2Urgent
Mrs PatelBoiler not firingUrgentToday 14:12
Dan ReevesBathroom refit quoteWaitingToday 09:40
Sam OkaforDripping tapCalled backYesterday

Example data. Names are made up.

Plans from £49 a month

Three plans, a one-off setup fee, and two months free if you pay yearly.